SELF is opening an exclusive concept store at Frascati and launches a new online shop experience. In a lecture performance Hetzel presents his visionary concept of SELF - Human Soap. From people for people: human adipose tissue was collected from cosmetic surgery and processed into soap - then transformed into art. SELF creates a sustainable system of value creation through transformation and questions corporate social responsibility through the upcycling of guilt. SELF aims towards finding new ways for how performance can directly influence and interact with economy, charity and politics at large.
SELF will be the Dutch national entry at the Prague Quadrennial 2019.
concept & direction Julian Hetzel performance Julian Hetzel and local shop staff dramaturgy Miguel Angel Melgares production manager Jasper Hupkens production assistant Lea Kuckovicic artistic collaborator Igor Dobricic design Peim production Ism & Heit thanks to Frascati Producties coproduction Stimulerings Fonds, Dutch Performing Arts, Platform Scenography, Steirischer Herbst, SOAP Mastricht, MMCA Seoul (SKOR)
Scenographic conversation – hosted by Platform-Scenography
Following SELF-Portrait we will gather and talk about strategies of appropriation in design, attending in particular to the scenography of SELF. Taking scenography as a starting point of our conversation, we dive into the pop-up shop’s key scenographic strategies and design principles. What choices have been made, which questions are raised? SELF will represent The Netherlands at PQ 2019, the Prague Quadrennial for Performance Design and Space. Platform-Scenography initiated a call, a jury chose SELF. This evening is a moment to jointly reflect on this choice. Everyone interested in scenography is most welcome.
This conversation is also shaped scenographically. Whether you prefer searching, talking, drawing, doodling, or listening: you are welcome to engage in a manner that suits you most.
We appreciate it if you would announce your participation in advance, so we can get an idea of the number of people attending. If you would like to join, please e-mail to email@example.com.
Julian Hetzel studied visual communication at the Bauhaus University Weimar, then relocated to Amsterdam to continue his education on the master’s course of the AHK DasArts. During these studies, he stood out with hotly debated performances such as PrENTER (2008), which was shown at the ARS Electronica festival 2008 in Linz, and The Benefactor (2011). In 2016 he set up Ism & Heit as a structure for the development of his artistic work, from a base in Utrecht. For Frascati Producties, he created an adaptation of his graduation show I’m Not Here, Says The Void and in 2017 The Automated Sniper. Hetzel is now also a frequently seen guest at international festivals. Julian Hetzel is also the founder and drummer of the band Pentatones.